We love producing a good photo-montage, but when is it time to consider a full 3D scene?
There are a few things to consider when commissioning a photo-montage. Below are a few advantages and disadvantages for you to consider.
+ Context. There’s no better way of visualising the design with a good photograph.
+ Before & After. Flip between the two images to really understand the design schemes impact.
+ Time. Not having to model the surrounding environment should result in producing quicker results.
+ Planning. Planners love photo-montages. They get to see the full impact of your proposal.
+ Verified Views. Fully accurate visual representations, but a surveyor is used to record the camera’s position & key points.
+ Limitations. There is a limitation when using photography for a backdrop. The camera angle is set and the perspective is limited to your photograph.
+ Photography. To really make sure the montage looks good. Your backdrop photograph needs to be good too. This can be difficult if the weather is poor.
+ Clutter. Removing clutter can be costly.
+ Content. Sometimes there are obstructions blocking your view. It can be traffic or scaffolding, these need to be removed in Photoshop, taking time.
+ Clients. Some clients like to design and develop on the fly. This can be difficult with a photographic montage.
As a team of digital artists, there is no doubt that a fully modelled scene is the best option.
CGI allows for greater control and flexibility, but getting the detail and contextual information is a lengthy process.
+ Any angle. Once the model has been built then the fun begins. Choose the best camera angle with ease.
+ Time of day. You have total control, day or night you decide.
+ Weather. The choice is yours.
+ Amends. We can refine, manipulate and amend very easily in full CGI.
+ Your clients. Some clients like to design and develop on the fly, a full 3D scene can help.
+ Time. To get the real sense of context you’ll have to create the surrounding environment which will take time.
+ Accuracy. You won’t get any better than a photograph for 100% accuracy.
+ 3D Collateral. Is there any? More and more architects are using 3D, so it’s worth asking the question, as this can save a lot of work.
Both options provide great solutions. The real question for us is you, our client.
+ Do you need to make changes during the visualisation process?
+ Do you need the flexibility that a full 3D scene can provide?
+ Are you able to get a good photograph?
Once these questions have been answered then we can advise accordingly.
We will always consider both options. We want to future proof your project, the future implications and developments that your project may require.