3D renders and CGI visualisations are the best way to get marketing imagery fast. With 3D image creation, the possibilities really are endless. Give your customers something visually appealing to look at, but more importantly – learn more about an item and make a purchase.
Use 3D product renders & visualisations to create creative imagery. Create renders suitable for all of your marketing requirements from lifestyle shots, isolated products, colour solutions – you name it, we’ll create it.
3D for web
With online retail, customers want to see images of your product. Sometimes a standalone product shot on a white background just isn’t enough. If you place your product in a considered and well-designed setting the appeal of that product changes and people can relate to how that product would look in their own environment.
Isolated shots are good to show detail and the initial product imagery on a site, but for promotional banners and call to actions, lifestyle shots will generally perform better.
It doesn’t have to stop there, interactive content is becoming the new norm on websites. With retailers giving their customers the ability to interact and play with their products using 3D viewers and configurators. According to Shopify, 44% of customers were more likely to add the product to their basket if they had previously interacted with it. Giving your customers that extra bit of freedom to explore the product does help drive more engagements and sales.
Talking to your customers about your products is another way to market your product. Having a blog on your website gives your customers an insight into your business as a whole. You can increase your brand awareness and drive more traffic to your website through inspiration and engaging content.
3D imagery and CGI provides markets with high resolution imagery to illustrate your articles, so not only can your visitors read about your amazing products, they can also see visuals that back up your content.
Social media marketing
Social media marketing is a great way to promote your products and services, it’s the best way to reach out to practically any target audience. You can use social media to build up a hype for a new product launch or continue to increase your brand awareness and of course, drive more traffic to your website.
With social media, you can use video and animations to make your content even more engaging. 3D renders & CGI give you the ability to have any kind of content for promotional campaigns and creative storytelling.
It’s important to note that people don’t want to see the same content twice. Whilst social media can be a great tool, overusing the same imagery could have a detrimental effect to your brand awareness causing people to get bored with your content. Keep it fresh, engaging and visually pleasing to the eye.
Digital advertising can achieve great results on driving traffic to your website and provide you with higher conversion rates. The beauty of digital advertising is the ability to test campaigns and visuals to see what performs well and what doesn’t.
Using CGI & 3D renders, you have the ability to amend and change images quickly without having to rebook photo shoots, props, models etc – so that’s one less cost to worry about. Your marketing team can then continue to test and segment visuals to ensure you reach maximum engagement and conversion.
To continue your brand awareness, you should always continue to talk to your existing customer base whilst still driving new business to your website. Email marketing is a great tool to keep your audience updated with news, product releases and engaging content that they are going to want to interact with.
With the amount of emails a user receives a day, yours really needs to stand out from the rest. Using a series of stunning 3D visuals will help drive traffic to your website, engage with your dormant customers and continue to increase your brand awareness.
Digital marketing is a fundamental part of any business, you won’t see results organically and you do need to utilise your marketing tools to really engage with your customers and drive a higher conversion rate.