How we like to work… Art Direction

Define Brief

+ What is the purpose of the Project?
+ How will it be used?
+ Who are you looking to target?
+ What do you need to show and is there a hierarchy? + What do you need to produce?

Define the brief

Define Brief

Mood Boards: 
 Environment / Architectural

Develop Scheme:
Colours, Finishes, Propping, Mood

+ What is the purpose of the Project?
+ How will it be used?
+ Who are you looking to target?
+ What do you need to show and is there a hierarchy?
+ What do you need to produce?
+ What is the look and feel of the visual you are looking to create? Mood boards get us on the same page.

If you have a designer here we implement their design and help style the image to show the scheme in the best light.

+ Have you identified any brand alinement to be incorporated? + The visual will identify any gaps in the design scheme.

Develop Scheme:
Colours, Finishes, Propping, Mood

If you have a designer here we implement their design and help style the image to show the scheme in the best light.

+ Have you identified any brand alinement to be incorporated? + The visual will identify any gaps in the design scheme.