Our Sugar House approached us to create a new brand identity design for their bakery business. It is crucial to communicate a brand’s story and unique selling point through visual identity and design, as well as connecting with their target audience. Creating a visual identity goes far beyond just designing a logo. A well-thought-out approach means we’ll know the business’ aspirations and goals, and this will help us deliver an outstanding visual story.

The process began by researching and understanding the marketplace. It is essential that the colour palette, typography and imagery resonates with the target customer. We demonstrated our findings to the brand through a visual mood board. We designed three concepts of the logo for the brand, as well as placing the design onto packaging design mock-ups. We aim to support Our Sugar House with their website design in the near future.