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Thinking Works

Client

Thinking Works

Account Manager

Sam Dotrice

Services

CGI

Deliverables

Imagery

Developing and creating photoreal imagery for Thinking Works to match their existing portfolio.

Founded in 1984, Thinking Works was the first designer and manufacturer of height-adjustable desks in Australia. They quickly established themselves as the commercial furniture company who combined exceptional quality with ingenious creativity, creating furniture for the curious. In order to create imagery that seamlessly matched their existing product photography, we developed a whole new workflow – a digital photographic studio. Careful consideration was given to the lighting, materials and camera settings.

Developing and creating photoreal imagery for Thinking Works to match their existing portfolio.

Founded in 1984, Thinking Works was the first designer and manufacturer of height-adjustable desks in Australia. They quickly established themselves as the commercial furniture company who combined exceptional quality with ingenious creativity, creating furniture for the curious. In order to create imagery that seamlessly matched their existing product photography, we developed a whole new workflow – a digital photographic studio. Careful consideration was given to the lighting, materials and camera settings.

imagery

photoreal

Once completed, the imagery was added to their existing brochures and digital collateral. Compared to their real photography there is no difference and a perfect way for them to show several new RAL colours and table top finishes.

This internationally renowned organisation has allowed our work to be seen across the globe.

Thinking Works

Dean Kuch, Managing Director

“As leaders in creating commercial furniture that combines exceptional quality with ingenious creativity, Do Digital Agency were the ideal company to partner with to create 3D collateral for the launch of our new brand and website.

The launch coincided with the release of two new products which were photographed in the new brand style. The problem for us was that we had more than a dozen existing product ranges that needed to be shown in the same brand style for our new website and promotional material. The cost to re-photograph all our product ranges was way outside our budget, so we called on Do Digital to create CGI’s of our products to match the new photographic style. This not only saved cost, but it also saved resources and time. Whilst they worked in the UK, we slept in Australia – their customer service and quick turnarounds have enabled us to meet our deadlines and demand for curious furniture.”

Dean Kuch,
Managing Director, Thinking Works

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