Client: Bayscape / Marine Group
Location: Cardiff, Wales
Timescale: 8 weeks
Services: CGI Imagery & Interactive 360 Tours
Team: Hywel Glynn-Jones, James Leonard & Vincent Diez

Do Digital Agency (DoDA) was chosen to work with them thanks to recommendations from both Rio Architects and Savills. The brief was to provide premium 3D collateral to allow the properties to be sold off-plan, specifically the two luxurious penthouses apartments, which enjoy unparalleled views and sumptuous finishes.

The apartments presented a challenge due to their unorthodox but spacious layout, which provided difficult for prospective buyers to envisage living in.

During the scoping sessions, several 3D services were considered, but after careful deliberation CGI Imagery and Interactive 360’s were decided to be the most effective and appropriate services. Using these services DoDA were able to provide a package of 3D content which could be used across a variety of platforms and media.

Using DoDA’s Interactive 360 Tours and CGI imagery the penthouse spaces were transformed from empty rooms to fully furnished, indulgent digital spaces. The result allowed users to envisage how their dream apartment might look, stimulating their imagination and promoting the sale of the space.

The virtual experience was so successful that one penthouse apartment sold within a week of the 3D content being made available online.


“Working it Alison, Drew and the team at Savills was an absolute pleasure. The project presented some exciting challenges which the Imagainarians addressed with their digital know-how and enthusiasm. We’re exceptionally happy with the results and it remains one of our hallmark projects to date.”

Hywel Glynn-Jones, Account Director, Do Digital Agency

“We contacted Do Digital upon the recommendation of our architects, to help us bring their plans to life by creating a selection of images, that beautifully represent the spec, space and detail of our development. We also asked them to take the images one step further and create a series of walk-through tours that allow purchasers to explore the apartments and understand the space effectively.

Throughout the process, the Do Digital team have been a pleasure to work with and have fitted in well with the collaborative approach of our wider marketing team. They always react quickly and professionally to our feedback and have met some very tight deadlines. We are absolutely delighted with the results of the work they have completed for us which has provided our sales team with a set of invaluable tools to show to potential purchasers.”

Alison Gregory, Business Development Manager, The Marine Group