#pixelpower
Yarnwicke
Client
Riverside Capital
Account Manager
Hywel Glynn-Jones
Services
CGI + Interactive
Deliverables
Imagery + Animation + Realtime + 360 Tours
5 floors, spanning across 37,000sq.ft of fully refurbished office accommodation and multiple design options to deliver. Do Digital were appointed to build the unbuilt and provide an experience like no other. Welcome to realtime and a marketing experience of a lifetime
Do Digital Agency (DoDA) were approached by Riverside Capital after a string of previously successful projects to develop a brand new type of project. Located in the heart of London, Yarnwicke, formerly known as Sherbourne Building, offers everything from plug and play style office space, to Cat A floors, to beautifully serene balconies providing views overlooking the city tower cluster. DoDA were tasked with creating a digital twin of the building with the intent of allowing unparalleled access to the building before it existed in real life.
Floors 2-4 already existed but required extensive renovation, whereas floors 5-6 were to be brand new and offer something even more special. In conjunction with developing the 5 floors, DoDA needed to provide options within each floor plate illustrating Cat A and Cat B options.
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This was made possible by using the latest realtime software which provides a game-like experience; allowing the user to walk around the entire space without limits and with the option to view the spaces in different guises. In addition to allowing the end user to fully immerse themselves in the property, the software also enabled both River Capital and Barr Gazetas the opportunity to refine and perfect the look and feel of the individual floors. The power of realtime ensures almost instant updates allowing any number of changes to be made during (and after) the building process. Using SoDA not just as a presentation tool but as a development tool provided countless benefits; unlimited finish options, clash detection, joinery detail and views from anywhere in the building could all be made available with a few calculated clicks. Having created a digital twin of the building countless export options become available.
Instant 4k imagery, 8k 360 imagery and cinematic animations were all extracted from the
model for marketing purposes and to compliment the interactive experience provided by
SoDA.
Housing the interactive content onsite in a purpose built marketing suite allowed both agents
and clients to enjoy and appreciate the experience. Whilst the content extract from within
SoDA ensured anyone could visit the project online.
5 floors, spanning across 37,000sq.ft of fully refurbished office accommodation and multiple design options to deliver. Do Digital were appointed to build the unbuilt and provide an experience like no other. Welcome to realtime and a marketing experience of a lifetime
Do Digital Agency (DoDA) were approached by Riverside Capital after a string of previously successful projects to develop a brand new type of project. Located in the heart of London, Yarnwicke, formerly known as Sherbourne Building, offers everything from plug and play style office space, to Cat A floors, to beautifully serene balconies providing views overlooking the city tower cluster. DoDA were tasked with creating a digital twin of the building with the intent of allowing unparalleled access to the building before it existed in real life.
Floors 2-4 already existed but required extensive renovation, whereas floors 5-6 were to be brand new and offer something even more special. In conjunction with developing the 5 floors, DoDA needed to provide options within each floor plate illustrating Cat A and Cat B options.
Read More
This was made possible by using the latest realtime software which provides a game-like experience; allowing the user to walk around the entire space without limits and with the option to view the spaces in different guises. In addition to allowing the end user to fully immerse themselves in the property, the software also enabled both River Capital and Barr Gazetas the opportunity to refine and perfect the look and feel of the individual floors. The power of realtime ensures almost instant updates allowing any number of changes to be made during (and after) the building process. Using SoDA not just as a presentation tool but as a development tool provided countless benefits; unlimited finish options, clash detection, joinery detail and views from anywhere in the building could all be made available with a few calculated clicks. Having created a digital twin of the building countless export options become available.
Instant 4k imagery, 8k 360 imagery and cinematic animations were all extracted from the
model for marketing purposes and to compliment the interactive experience provided by
SoDA.
Housing the interactive content onsite in a purpose built marketing suite allowed both agents
and clients to enjoy and appreciate the experience. Whilst the content extract from within
SoDA ensured anyone could visit the project online.
realtime
total
freedom
Above: Cat A Freeroam feature captured from realtime (SoDA)
Above: Freeroam feature captured from realtime (SoDA). High Speed
Imagery
attention to detail
Above: Cinematic movie captured from realtime (SoDA)
360 tours
immersive &
inspiring
Let’s collaborate
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We’re a down-to-earth team of creatives who are excited about unique ideas and help like-minded companies to create exceptional projects.
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Do Digital Agency has working since 2007 with hundreds of clients, including Property Developers, Architects, Manufacturers, Design and Build and Marketing Design Agencies across the UK. We produce Static, Motion and Interactive 3d marketing packages. We help businesses, organisations and design agencies to harness 3D technologies, creating extraordinary visuals & engaging experiences.
Images – 3d Visualisation – Photo Montage – CGI – 3d Modelling – Walkthroughs – Flythroughs – Explainer Videos – Animation – Cinematics – Cinemagraphs – User Guide Animations – Motion Graphics – Realtime Experiences & Content – 360 Virtual Tours – 3D Product Viewers – 3D Configurators – Metaverse – Virtual Worlds – Virtual Reality – VR Training Aids – Virtual Reality and Interactive Property Marketing – 3D Animation and CGIs for Planning – CGI Company – Photo Montage and VVMs (Visually verified montages) – 3D Architectural Visualisation – 3D Rendering Services – 3D Visualisation Service – Virtual Reality and 360 – Full Property Marketing Packages and 3D Architectural Visualisation & Illustration as well as being a 3D Modelling Company
Working with clients in London, Cardiff, Swansea, Bristol, Birmingham, Manchester, Liverpool, Glasgow, Leeds, Sheffield, Bradford, Newcastle, United Kingdom – UK – Wales
