The art of texture baking combined with our latest developments and understanding of WebGL can combine to make amazingly sophisticated and immersive online content. Add the additional functionality that WebGL can offer. i.e. configurator then the possibilities can be inspiring.

‘Texture baking is the process of transferring details from one model to another. The baking tool starts a certain distance out from the model (usually a low-resolution model for game use), and casts rays inwards towards another model (usually a high-resolution sculpt). When a ray intersects the 2nd model, it records the surface detail and saves that into a texture map, using the first model’s Texture Coordinates.’

Source: Baking

Image Right: Sample baked texture unwrapped and applied to the desk below.