Metaverse World & Content Builders
We explore the Metaverse and its Virtual Worlds. Our team is now offering exceptional world-building services and insights into the Metaverse.
DO YOU HAVE A DESIRE TO ENTER THE METAVERSE?
Do you need a presence in the Metaverse? Our team can now help you navigate this new world and exploit its benefits and potentials. The term Metaverse can be used to describe a virtual reality platform where people can play games, connect with friends, attend meetings, and even go to virtual concerts.
It has recently become more popular due to the likes of Mark Zuckerberg or Satya Nadella describing the metaverse as the future of the internet. In simple terms think of it as the internet in VR, AR, and most importantly 3D.
Disclaimer. This article is for informational purposes only and should not be considered in any way financial investment advice.
Our customers can now benefit from our latest developments in 3D for the metaverse. We can design and build worlds and lands that will showcase your organisation or your customer’s virtual spaces. We like to think of ourselves as metaverse architects, builders, and explorers.
The great thing about the metaverse is that there are no limitations. Normal physics do not apply. Your virtual spaces can be anything your imagination can create.
We see our clients using these virtual spaces as highly effective 3d and immersive experiences. Places to meet, present, and sell. Spaces that can or do not reflect their real-world twins. With the added benefits of dedicated utility and brand alignment.
There are two main considerations for your investment into any virtual worlds are Centralised and Decentralised.
Centralised: This is where a business or organisation runs the world on a local network and owns the assets, makes and enforces the rules. Decisions on governance are not made by the user and a user has no direct influence on them. Therefore investments are contained within a closed ecosystem and can not be transferred, shared, monitored and sold on. The risk comes when a centralised platform closes and the users lose all of their assets and benefits.
Decentralised: The blockchain. This is a ledger of assets AKA NFT (non-fungible-token) and ownership for everything it contains. It is spread across a decentralised network that is not owned by a single organisation. The ledger can not be changed and is a complete record of its transaction and inception history. Therefore assets can be tracked for authenticity and ownership. These assets can also be transferred and used across multiple platforms.
Combine the metaverse with the blockchain and your virtual worlds have a value and you own them. How? As these virtualworlds are primarily on the blockchain which is a decentralised platform then all of your investments are part of a ledger that records the ownership of your assets. As the blockchain is not owned by a central entity no one can take it away. This is why organisations are now investing in digital real estate and digital twins.
These virtual worlds have a strategy to maintain and increase their land value by limiting the amount of space they contain and will always contain. If you want to know more just google it. Most importantly these worlds will become the place to be, shop and entertain. A place to meet and do business. Large sums of money have been spent on customer-facing touchpoints within these virtual spaces.
Below are just a few examples of how you can explore and consider a metaverse or metaverse type application.
Decentraland is a virtual reality platform powered by the Ethereum blockchain. Users can create, experience, and monetize content and applications.
As of right now, Decentraland’s main use is as a game and social space. While there have been other uses, such as virtual business development, entertainment, and retail.
Decentraland users can buy and sell digital real estate, while exploring, interacting and playing games within this virtual world.
Note: in order to upload content and share it in the metaverse, you must first own LAND in Decentraland.
Credit: The estate, in Decentraland’s Fashion District
Credit: A Horizon Workroom can hold 16 people in the virtual space and 34 more people can join via video conference. Image: Facebook
Horizon Worlds is the latest virtual worlds development by Meta (Facebook). It lets you interact with your friends or play VR games together. Horizon Worlds isn’t the metaverse. It is a centralised platform and is controlled and owned by Meta. They do however encourage developers to create worlds and experiences. A platform for businesses to meet and sell that can be described as ‘zoom meetings’ in 3D, AR & VR. Combined with the pedigree and social aspects of Facebook and the potential is clear to see.
So as we see it you are almost renting virtual or digital space and you are also subject to their governance and potential rule changes.
The Sandbox is a virtual Metaverse where players can play, build, own, and monetize their virtual experiences. They promote the empowerment of artists and creators.
Sandbox is on the blockchain so your investment is recorded on the ledger. ‘Non-Fungible Tokens (NFTs) are virtual tokens minted on the blockchain for digital scarcity, security, and authenticity. They are unique, indivisible, and non-interchangeable — allowing true digital ownership of in-game assets.’ Taken directly from the sandbox website.
No financial investment of the blockchain is guaranteed it is wise to pick your metaverse wisely.
The Sandbox is a user-generated content platform that allows users to create and contribute to the metaverse. Brands are now considering the metaverse as a new means of connecting their brands and products to a generation that uses the internet to socialise, share experiences, and shop.
Credit: Image from The Sandbox website. www.sandbox.game
Above: CGI from one of our virtual environments.
Self Hosted Worlds
If we leave the blockchain aside and consider the purpose of a virtual world. .ie meet, sell and inspire. You could decide to create your own metaverse that is centralised and owned and governed by you. We call this a self-hosted world. We use the latest in LAN technology and game engines to create online immersive spaces.
A LAN (local area network) party or gathering is where people get together and connect a series of computers to one another to play games or experiences simultaneously. Therefore organisations can create virtual worlds to meet and explore.
It seems only natural that our 3d worlds for imagery and animations should be converted for LAN usage.
Finally, our last recommendation is our hosted 360 tours. Not strickly a metaverse experience but by utilising a combination of 3d spherical renders and conference call 360 tour solutions. Organisations can start to give the customers a taste of the immersive worlds they create. These tours can include retail stores, embedded media and tools that make them a very credible consideration.
In addition, they are very accessible and robust. They require no blockchain knowledge and can be branded as a metaverse experience.
Above: Navigation imagery from one of our 360 virtual tours.