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Suite D, 2nd Floor,
Castle House, Cardiff Road,
Taffs Well, Cardiff, CF15 7RD
+44 (0)2920 810499
Project Inquiries
[email protected]
+44 (0)2920 810499

Working with us.

How to work with us. Views, Mark Ups, Post Processing.

Our digital artists: The IMAGINARIANS

The IMAGINARIANS are a useful resource as a part of your wider marketing team. Find out the best way to work with us, ensuring your project is delivered flawlessly. As a group of 3D artists, we have worked extremely hard to develop an effective way of producing great and inspirational CGI’s. We have worked with hundreds of designers, architects and we’ve learned a lot.

1. Understanding the brief

The first stage for any project is to establish deliverables and deadlines. For a project to run smoothly, we ask for an open and honest dialogue. These are the two most important factors in establishing how the project will unfold. Given the ideal circumstances, here’s what you should be sending us:

+ Signed off space plans (RCP, flooring layouts and elevations).
+ Site photography, camera angles and positions as well as specifications (bespoke joinery drawings, supporting SketchUp models or other 3D models).

Any changes to these key elements from this point may have a knock-on effect, which can hinder the IMAGINARIAN’s ability to deliver their highest quality.

2. Revit, Basic Architecture

Revit has become a fundamental factor within our workflow.

It’s a great tool and is very intelligent. We use Revit to establish the following:
+ Architecture
+ Fixed detailing
+ Lighting
+ Flooring
+ Joinery

Other ancillary items like furniture will be added later. The IMAGINARIANS will send you black and white views, see below.

3. Sign off the white models

When the deadlines are tight, sticking to these processes are critical. It allows the IMAGINARIANS to concentrate on moving forward.

Some of the elements at this point maybe generic, these are used as reference and anchor points.

4. Light, texture and populate

Now that the Revit model has been signed off it’s time for the lead visualiser to take over.

They will add light, texture and populate the scene. Using the camera points established in the Revit models. At this point, you can still refine the views and minor details. We will work hard to accommodate your requirements where ever possible.

5. 1st Draft renders sent out

This is your first chance to see how your design is looking and you can take the time to understand what we’ve sent you.

How we receive your observations and markups is very important. Please keep the information simple and easy to understand. It might seem obvious, but make sure we can read your handwriting!

6. 2nd set of drafts

If things are going to plan we should be nearly there. Make sure all decision makers and 3rd parties are involved at this point and ask them to add their comments early in the process.

7. 3rd set of renders

We usually allow for three sets of revisions. This should be enough, however, we understand that some may need more work. If things change then we may ask for an extension to the deadline.

8. Sign off

Once the image is signed off, our render farm kicks into action. Please remember the larger the image the longer the render time. We typically allow 6 hours for an A1 image.

9. Post Production

At this point, we may tweak the lighting and image contrast, add silhouettes and refine the colour.

This doesn’t take long but adds to the process. We use many additional passes to enhance the visual.

9. Final Render

10. In Summary

o make sure we give you the very best results:

+ Please make sure we have enough information to start
+ The details are signed off and ready to go
+ Keep to the agreed plan
+ If there’s a tight deadline please respond quickly
+ Please keep things simple, easy to understand
+ Highlight changes to deadlines and views as soon as possible

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