We customised a typeface to inject Active’s unique personality into their visual identity — striking the perfect balance between playful and professional. It’s bold, characterful, and designed to help them stand out in a crowded industry.

The three dots represent their core service pillars, while a vibrant, energetic yellow brings their creativity and optimism to life. The ‘dancing A’s’ reflect their dynamic mindset — always thinking differently, always moving forward. It’s a brand that doesn’t just look the part — it tells the Active story, loud and clear.