Cake Shop Logo And Brand Design | Our Sugar House

Our Sugar House partnered with us to develop a fresh brand identity for their bakery business.

Crafting a brand identity is about more than just creating a logo — it’s about telling a story, highlighting what makes the brand unique, and forging a meaningful connection with the target audience. A strategic, thoughtful approach allows us to understand the brand’s vision and goals, enabling us to create a visual narrative that truly resonates.

We began by researching the marketplace to gain insight into both the industry landscape and the ideal customer. From there, we curated a visual mood board to present our findings and creative direction, ensuring alignment with the brand’s personality and aspirations.

Our team developed three unique logo concepts, each showcased on packaging mock-ups to demonstrate their real-world application. Looking ahead, we’re excited to continue our collaboration with Our Sugar House by supporting the design of their upcoming website.