A quirky and engaging visual identity for LevelUp.

A quirky and engaging visual identity for a software development company based in the UK.

LevelUp needed a new logo and identity to help support them with their planned growth and marketing aspirations. They hired a lot of contractors and developers, and the brand needed to make the company seem approachable and unique. Their internal branding was great, but their external branding and visuals needed an update. 

BRAND identity

CLEAR LOGO MARK

The logo mark needed to clearly represent the companies ethos of ‘Leveling up”. The hand-drawn style mountains are there to represent the journey from start to finish, all on one line. 

A quirky and engaging visual identity for LevelUp | DoDA

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