Bug for Men approached us to create an online store selling their brand new skincare and makeup range for men. Carl and his team are on a mission to break the stigma of men using makeup products.

It is crucial to communicate a brand’s story and unique selling point through visual identity and design, as well as connecting with their target audience.
The process began by researching and understanding the marketplace. It is essential that the colour palette, typography and overall feel of the brand resonate with the target customer. Utilising our Creative and 3D Online services, we started the project by refining their branding with new packaging designs for the bottles and boxes. This provided consumers with a premium and earthy feel when they opened each product.