From CGI to Specification Story: Getting More From Your Design

Flat Lays, Moodboards and Interactive Content That Help Designers Present and Sell Better

You’ve already invested in creating the design. Now discover how flat lays, rendered moodboards, CGI variations and interactive DPP experiences can transform existing project assets into powerful sales content.

Don't Let Your Project Assets Stop at the CGI

Creating a CGI requires an incredible amount of information: materials, finishes, furniture, fabrics, lighting, flooring, products and colour palettes. Once the final image is delivered, however, much of that valuable content is often left behind.

We think there’s a better opportunity. By repurposing existing project information, we can create beautifully rendered flat lays and digital moodboards that tell the specification story behind the design. Instead of simply showing customers what a space looks like, designers can explain what it’s made from, why particular products were selected and how every element works together.

Turn a Moodboard into an Interactive Specification Tool

Take that flat lay one stage further and it becomes something much more powerful. Through our Digital Presentation Platform (DPP), a traditional moodboard can become an interactive specification, presentation and sales experience.

Hotspots can reveal manufacturer information, product imagery, specifications, finishes, colour options, galleries, technical information and website links. Customers can explore the thinking behind a scheme rather than simply viewing it. For designers, architects, D&B contractors, furniture specifiers and manufacturers, it creates a richer way to present design decisions, explain value and help customers confidently buy into the proposed solution.

One Design. Multiple Opportunities.

Once the original materials and 3D environment exist, we can continue developing them. Alternative colourways, different finishes, revised furniture selections and CGI variations can all be created from the same project foundation.

 

Think of it as a connected specification journey:

 

CGI → Flat Lay → Moodboard → Alternative Finishes → CGI Variations → Interactive DPP

 

Rather than purchasing another standalone render, clients gain a suite of coordinated assets designed to support presentations and decision-making. It’s a simple Art of the Possible idea: create once, repurpose intelligently and generate significantly more value from the design assets you’ve already commissioned.

Get More From Your Next CGI Project

Turn Your Design Specification into a Powerful Visual Sales Story

Transform your existing project assets into engaging specification, presentation and interactive sales content today.

Let’s talk about you.

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