Turn static imagery into an interactive sales experience. DoDA’s 2D Image Configurator lets customers explore different colours, materials and finishes directly within the same carefully crafted visual.
A customer loves the design—but asks to see another floor, different wall colour or alternative furniture finish. Traditionally, that means finding another visual, requesting an amendment or asking them to imagine the result. Our 2D Image Configurator changes that conversation.
Using a carefully prepared base image, customers can interactively switch between flooring, walls, desktops, furniture, fabrics, seating and other specified finishes while remaining within exactly the same viewpoint. Instead of comparing disconnected samples, they see different combinations working together in context—making choices easier to understand, compare and discuss with your design or sales team.
Producing high-quality imagery requires investment, so why should its value end with a static picture? Our approach uses a base visual with carefully aligned image layers, each representing an alternative material, colour, finish or optional element.
Those layers become simple interactive selections customers can explore themselves. For suitable projects, we can work with existing layered artwork or help create and prepare the imagery required. Consistent cameras, lighting, perspective and surface boundaries ensure each change feels convincing. It’s a focused alternative to full 3D configuration when the important decisions are primarily about colour, material and finish selection.
Once created, your configurator can be published through its own web link or embedded directly into your existing website. Customers can explore options before enquiring, sales teams can use it during presentations and designers can use the same experience to guide specification conversations.
The responsive interface works across different screen sizes and can be tailored around the choices relevant to your project. From office furniture and workplace interiors to kitchens, residential developments, hospitality and product ranges, the principle remains simple: take one strong visual and make it work harder. Give customers the ability to participate rather than simply observe.
Send us your imagery and finishes and we’ll explore how to make them interactive online.
Let’s talk about you.
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