CGI should visualise your design, not become the design process. Clear specifications, stakeholder sign-off and confident decisions reduce revisions, protect budgets and help everyone deliver better creative work.
There’s a difference between visualising a design and designing through visualisation. CGI naturally helps refine decisions, but when fundamental design choices continue changing through every revision, the project quickly becomes something very different from the original brief.
Our standard approach allows for three revisions. If we’re still redesigning after that, we’re happy to continue, but additional time needs to be charged. Technology makes changing things incredibly easy, but it shouldn’t replace proper consideration before production begins. The clearer your design intent at the start, the more efficiently we can turn that vision into exceptional CGI.
The simplest answer is give us the fullest possible design intent. Provide a complete scheme, specifications, finishes, furniture details, drawings and references. If we can’t read it, see it or understand it, we can’t accurately visualise it.
Just as importantly, ensure key stakeholders have reviewed and approved the specification before CGI production progresses. Clear design decisions and stakeholder sign-off dramatically reduce unnecessary revisions. Visualisation should help communicate and enhance considered decisions, not become an expensive environment for repeatedly making decisions that could have been agreed before the visualisation process started.
Revision time can appear insignificant individually, but collectively it represents a substantial amount of lost creative capacity. Our analysis suggests an artist can lose around £8,000 of potential billable time annually (Source Linkedin Post) through excessive revisions, project creep and repeated changes.
We want to claw that time back, not by restricting collaboration, but through better briefs, clearer decisions and more efficient workflows. We’re always happy to explore ideas and make additional revisions when required; they simply need to be recognised as additional work. Better information protects your budget, our artists’ time and, most importantly, the quality of the finished visualisation.
Give us your fullest design intent and together we’ll create better CGI with fewer revisions.
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