From Property Marketing to Property Buyer

Although this week our MD, Darren, reminded me of something fundamental, our role isn’t just to provide digital tools… it’s to be true experts in the buying journey.

Not just selling a product,
but selling the solution, the insight, and ultimately the outcome for the end user.

He asked me a simple question that made me stop and think:

“You’ve just bought a house, what tools in the Do Digital toolkit would have helped you through that process?”

With years of experience in property marketing, I understand how buying journeys are designed. I know the messaging, the tools, and the strategies used to guide buyers toward a decision. But going through the process myself added a powerful new layer, a first-hand view of how those tools actually feel when you’re the one making a life-changing commitment.

It sharpened my understanding of where reassurance matters most, where clarity can be lost, and where stronger digital support genuinely builds confidence.

Looking back, I can clearly see how better storytelling, richer digital touchpoints, and clearer guidance would have made a real difference. Tools that could have helped me fully understand not just what the home was, but what it could become, and why it was the right choice. And while my own purchase was a 20-year-old home, the principle is exactly the same for buyers purchasing off-plan. In off-plan sales, the need for clarity, reassurance, and guidance is even greater, as buyers are committing to a home that does not yet exist, relying entirely on the information, visuals, and support we provide Whether a buyer is standing in an existing property or committing to something that hasn’t been built yet, our responsibility is the same:
to make them feel informed, supported, and confident at every stage of the journey.

That experience has already shaped how I think about buyer journeys. I’m actively applying those insights to how we position and deliver Do Digital’s off-plan marketing solutions, ensuring they genuinely support buyers with clarity, confidence, and reassurance at every stage.