Elderwood Parc – Crick Road Showroom & Interactive Development Experience
Client
Completed
Feb 2023
Account Manager
Archie Fawcett
Project
Software
Unreal Engine
At DO Digital Agency, we’re proud to present the Elderwood Parc Interactive Experience
At DO Digital Agency, we’re proud to present the Elderwood Parc Interactive Development Experience — a groundbreaking digital showroom for the Crick Road residential project that sets a new benchmark in customer engagement, marketing presentation, and visual communication.
Using the power of Unreal Engine, our team has crafted a fully immersive and high-fidelity interactive environment where potential buyers can explore Elderwood Parc like never before. Every detail, from architectural textures to lighting dynamics and landscaping, is rendered with precision and realism. This isn’t just a digital model — it’s a living, breathing showcase of what life will feel like at Crick Road.
The Future of Customer Engagement
We believe the future of property marketing lies in interactive, real-time experiences — and Elderwood Parc is proof of concept brought to life. Traditional brochures and static renders, while still useful, no longer meet the expectations of today’s tech-savvy, detail-oriented buyers. With interactive digital content, customers don’t just view a home; they explore it, connect with it, and imagine themselves living in it.
Whether it’s walking through a virtual living room, changing interior finishes in real time, or exploring the surrounding community through interactive hotspots, we empower buyers to take control of their journey. This level of engagement builds confidence, clarity, and an emotional connection — key drivers of conversion and long-term customer satisfaction.
Reinventing the Residential Showroom
The Elderwood Parc showroom is not bound by the limitations of physical space. Through an immersive setup — whether delivered via touchscreen kiosks, VR headsets, or web-based applications — users are transported into the heart of the development from anywhere in the world. This opens up entirely new possibilities for remote engagement, off-plan sales, and international marketing reach.
High-fidelity content crafted in Unreal Engine ensures that what customers see is not just impressive — it’s as close to reality as it gets. From environmental effects like natural daylight changes to interactive 3D floorplans and smart material switching, the digital showroom offers the ultimate preview experience.
Turnkey Solutions That Drive Results
DO Digital Agency delivers turnkey digital, 3D, and graphic solutions that elevate every aspect of a development’s marketing suite. For Elderwood Parc, this included not only the interactive experience itself, but also cinematic animations, CG imagery, printed marketing collateral, and on-brand digital assets. Everything is unified, cohesive, and designed to convert.
We work closely with marketing teams and property developers to ensure each deliverable aligns with broader brand strategies and commercial goals. The result? Content that doesn’t just look good — it performs.
Supporting Customer Retention & Referrals
In an industry where customer satisfaction drives word-of-mouth and repeat business, creating a memorable, seamless buying experience is key. Our immersive presentations leave a lasting impression, helping buyers feel confident and informed at every stage of the journey.
Clients who experience this level of interactivity are more likely to recommend the development to others and remain connected to the brand long after purchase. It’s not just about selling homes — it’s about building lasting relationships and community trust.
Clarity Through Technology
Perhaps the greatest value of the Elderwood Parc experience lies in the clarity it brings to complex residential projects. Buyers can understand layouts, explore multiple home types, and gain a deep sense of place long before the site is even built. Developers can communicate their vision more effectively, reducing uncertainty and eliminating barriers to purchase.
With Elderwood Parc at Crick Road, we’re not just showing homes — we’re transforming how people discover and connect with them. This is more than a showroom. It’s the future of residential property marketing, and it’s here now.
Let DO Digital Agency bring your next development to life — with the power of interactive technology, stunning 3D visuals, and content that truly moves people.
