3D Strategy.

What is a 3D strategy and how can it help you?

We have been developing and understanding how 3D collateral affects businesses since 2007. Our unique consultancy style approach to your use of 3D will give you a comprehensive 3D-based business strategy.

We combine business strategy with 3D based skills.

Everything we do is insightful, meaningful, and results-driven. We have been developing and understanding how 3D collateral affects businesses for over 15 years.

Our unique consultancy style approach to your use of 3D will give you a comprehensive 3D strategy.

The use of 3D models and 3D applications is increasing and we believe every business should consider 3D as a part of their operating 3d strategy and marketing campaigns. By working with us, you will gain a greater understanding of 3D in all of its forms and we will help you decide the best approach for your business.

It’s about evaluation, understanding, education, implementation, and reflection. These key considerations make the basis of delivering 3D strategies.

We build 3D strategies and services to help businesses grow.

Stage 1: Pre-Evaluation

The process begins with a **pre-evaluation phase** that investigates why a company is considering 3D technology and what expectations they have. This stage also examines whether the business has previously used 3D tools or CGI (computer-generated imagery). The team analyzes how the company currently responds to customer requests for 3D content and evaluates any existing 3D assets that are already available publicly.

Additionally, a sample of the company’s **3D models is audited**, reviewing their formats, quality, and structure. The company’s website is also analyzed, focusing on traffic levels, device usage, and the platforms visitors use. This stage includes a survey and questionnaire designed to gather insights about the organization’s needs and readiness for 3D adoption.

Stage 2: Understanding

The second stage focuses on gaining a **deep understanding of how 3D could function within the business**. This includes identifying the specific requirements for 3D in different departments and exploring how those requirements overlap or support one another.

The evaluation looks at how the company currently creates and requests images, and how 3D content is used in marketing materials or social media. Tools such as the **Boston Matrix** are used to determine which technologies and applications best suit the company’s goals and customer needs.

During this stage, the analysis covers several operational areas, including third-party suppliers, the quality and structure of 3D models, file formats, levels of detail, and polygon counts. It also evaluates marketing alignment with brand identity, the company’s technological infrastructure (software and hardware), existing workflows, and the capabilities or challenges teams face with 3D. The goal is to identify missing elements, bottlenecks, and opportunities while determining the most suitable modeling approaches, such as BIM, ICF, or Revit.

Stage 3: Education

In this phase, the company participates in **3D discovery workshops** designed to inspire and educate teams. Participants experience a range of modern 3D technologies such as **virtual reality (VR), augmented reality (AR), photorealistic rendering, and 3D printing**.

These workshops allow participants to interact directly with the technology, helping them understand how 3D can enhance their projects, marketing strategies, and product presentations. Key questions addressed include how 3D can help sell products, how 3D models can be shared internally and externally, and how customers can interact with 3D content.

Stage 4: The Findings

After gathering and analyzing all relevant data, a **comprehensive results document** is produced. This report outlines how the business currently uses its 3D assets and evaluates whether the existing models are suitable for future applications.

The findings include recommendations for correct file formats, model usage, and ways customers can interact with the company’s 3D content. The report also provides **actionable recommendations**, identifying short-term, medium-term, and long-term goals for implementing 3D technology. It highlights potential projects and suggests services such as animations, new model types, or visual outputs.

Stage 5: R&D Lab and Implementation

Before full implementation, companies can experiment in a **research and development (R&D) environment**. Here, they can test pilot projects, create prototypes, and explore tailored 3D applications using their own products. This allows businesses to understand the potential benefits without major upfront investment.

Once confident, the strategy moves into **implementation**. Staff training becomes essential so employees can effectively use 3D tools for marketing, sales presentations, and customer engagement. Businesses may also launch marketing campaigns promoting their new 3D assets, including teaser animations, videos, or interactive models.

Stage 6: Ongoing Development

Finally, the strategy is treated as a **continuous process**. As technology evolves, businesses are encouraged to update their 3D strategy, experiment with new tools, and produce additional digital content. Ongoing support ensures companies stay competitive and keep up with rapidly changing digital trends.