Art Direction - The Comlete Guide.


Your imagery is the most relatable content for your clients. Good designs have failed, and bad designs have shone – based on their imagery. You don’t need to be a ‘good’ visualiser, to adopt these processes. Move from a random snapshot – to a purposeful and deliberate visual statement

Tell a story

Composition Guide

Formal Elements of Art & Design

Colour Theory



Tips & Tricks

Tell a Story

By telling a story with your image, you invite your viewer to engage on a deeper level.

  • Evoke emotions.
  • Don’t just represent the space, sell the dream.
  • Represent how a space is used.
  • This doesn’t always mean ‘people’
tell a story

Golden Triangle (Golden Ratio)

Composition Guides

Create visually balanced and engaging images by
Guiding the placement of key elements within your frame. Think about cropping, and what it can do to an image.

Composition Guides

Image uncredited

Composition Guides
Composition Guides

Formal Elements of Art and Design

  • Line
  • Shape
  • Form
  • Pattern
  • Tone
  • Colour

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