Art Direction - The Comlete Guide.
Why?
Your imagery is the most relatable content for your clients. Good designs have failed, and bad designs have shone – based on their imagery. You don’t need to be a ‘good’ visualiser, to adopt these processes. Move from a random snapshot – to a purposeful and deliberate visual statement
Tell a story
Composition Guide
Formal Elements of Art & Design
Colour Theory
Lighting
People
Tips & Tricks
Tell a Story
By telling a story with your image, you invite your viewer to engage on a deeper level.
- Evoke emotions.
- Don’t just represent the space, sell the dream.
- Represent how a space is used.
- This doesn’t always mean ‘people’
tell a story
Golden Triangle (Golden Ratio)
Composition Guides
Create visually balanced and engaging images by
Guiding the placement of key elements within your frame. Think about cropping, and what it can do to an image.
Composition Guides
Image uncredited
Composition Guides
Composition Guides
Formal Elements of Art and Design
- Line
- Shape
- Form
- Pattern
- Tone
- Colour
