If Image is version 1.0,
And Motion is version 2.0
Then Interactive has to be version 3.0

In our ever-changing digital landscape, content experiences have undergone a transformative journey from static images to dynamic motion and, finally, to interactive interfaces. This evolution is succinctly captured in the phrase:

“If Image is version 1.0, And Motion is version 2.0, Then Interactive has to be version 3.0.”


Version 1.0, the era of static images, marked the foundation of our digital experience. From cave paintings to printed photographs, images have been powerful tools of communication. As technology advanced, our thirst for immersive experiences grew.


Version 2.0 brought the dawn of motion with film and animation. Stories came to life, transcending the limitations of a single frame. Motion captivated audiences, evolving our digital experience to embrace fluidity and dynamism.


Version 3.0, the present age of interactivity, sees users actively shaping their digital experiences. From touchscreens to virtual reality, interactivity empowers users to navigate, manipulate, and personalize their encounters with content.

The Power of Interaction:

Interactivity represents a shift toward richer and more engaging digital encounters, providing a sense of agency and immersion. Users now desire hands-on experiences, exploring virtual worlds, participating in gamified content, or navigating websites with interactive elements.

Businesses and creators recognize the power of interactive experiences in capturing and retaining audience attention. From interactive websites to virtual showrooms, the possibilities are endless. Version 3.0 isn’t just a technological leap; it’s a paradigm shift in how we conceive and consume digital content.


So in conclusion:


“If Image is version 1.0, And Motion is version 2.0, Then Interactive has to be version 3.0.” 


This phrase encapsulates the transformative journey of our digital experiences, showcasing the progression from static images to dynamic motion and, finally, to the immersive world of interactivity. As technology advances, the future holds exciting possibilities for version 4.0, driven by our insatiable appetite for richer, more engaging interactions.


Do Digital Agency is truly exceptional. They possess a unique talent for taking complex concepts and transforming them into something remarkably clear and beautiful. Their ability to understand our design and translate that into an exceptional visual journey is truly impressive.

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digital presentation platfrom (DPP) & Content creation (CC)

Content creation services provide real-time virtual environments that enable our customers to capture “more” image, motion and interactive content & DPP, presenting stunning content that transcends beyond the visual. Creating better digital touch points, online presentations & digital directory of content.

we create - Content creation (CC)

creating image, motion and interactive content in real-time.

you present - digital presentation platform (DPP)

an ecosystem of online content that is reusable, scalable and engaging.

we add more value with more content

Creating content that is adaptable for greater impact. These samples are demonstrating how considered content can overlap for increased engagement.



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Darren Crockett

Managing Director

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+44 (0)7971 050 553

Amelia Mansell

Account Manager

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+44 (0)7377 983 488

Archie Fawcett

Account Manager

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+44 (0)7974 761 791

Hywel Glynn-Jones

Account Director

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+44 (0)7805 334 017

Do Digital Agency, Suite D, 2nd Floor, Castle House, Cardiff Road, Taffs Well, Cardiff, CF15 7RD

Tel: +44 (0) 2920 810 499 | [email protected]

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