Creating beautiful imagery for manufacturers.
A collection of inspiring images from a range of projects, developed in collaboration with Amtico.
The brief: Amtico approached us to develop a viable and successful alternative to studio photography for several of their key product ranges. Amtico is synonymous with producing luxury flooring, which meant our imagery had to have the same level of quality.
The demands of developing a photoshoot are well renowned, from locating a suitable venue to manufacturing the perfectly configured product. It all takes a lot of planning. Why scour the country when we can build your perfect studio out of pixels?
At DoDA we believe CGI is an altogether more practical solution. We use high-quality 3D models, crafted materials and shaders ensuring that the imagery reflects the quality of the product.
Amtico’s creative team supplied inspirational and informative visual briefs.
Each mood board was tailored to the individual product to ensure a diverse range of imagery was achieved. The detail provided within the briefs ensured the creative team at DoDA could quickly and seamlessly translate this into the final marketing imagery.
Working closely with the creative team Amtico was able to design, refine and develop several on location and room set scenes. Imagery from these scenes was then carefully crafted portraying the product accurately and beautifully.
The 3D show spaces developed collaboratively between DoDA and Amtico now form part of their digital library. These can be reconfigured, refreshed and re-issued in multiple formats for future projects; CGI or animation, campaigns and marketing materials.
“Creating CGI’s with Do Digital has enabled Amtico to generate images in a time-efficient way, with the ability to create larger and diverse spaces, which would be time-consuming on set.”
“We were able to brief in our ideas and Do Digital would make them happen, taking the care to create just what we were after.”
Lorna Williams, Amtico