Amtico approached us to develop a viable and successful alternative to studio photography for several of their key product ranges. Amtico is synonymous with producing luxury flooring, which meant our imagery had to have the same level of quality. The demands of developing a photoshoot are well renowned, from locating a suitable venue to manufacturing the perfectly configured product. It all takes a lot of planning. Why scour the country when we can build your perfect studio out of pixels? At DoDA, we believe that CGI is an altogether more practical solution. We use high quality 3D models, crafted materials and shaders to ensure that the imagery reflects the quality of the product.
A collection of inspiring images from a range of projects, developed in collaboration with Amtico