LevelUp
LevelUp is a software development agency based in the UK, They were keen to change their visuals to appeal to a wider market and lift the overall visuals. The project involved exploring multiple concepts, which eventually led to the hand drawn style mark we see presented below. Coupled with a well thought out design system, the new brand looks fresh and engaging for new customers and staff to get excited about working together.
Task
Developing a strong visual identity and design system