Get In Touch
Suite D, 2nd Floor,
Castle House, Cardiff Road,
Taffs Well, Cardiff, CF15 7RD
+44 (0)2920 810499
Project Inquiries
[email protected]
+44 (0)2920 810499

Working With Us

How we create perfect imagery.

Introducing a new addition to our workflow – The traffic light system (TLS).

We’ll use to send you our images for comment.  Once we receive feedback, we’ll pop a red, yellow or green icon on each to let you know if we understand everything clearly.

Each colour means something different: 


We fully understand what’s required, and will action it.

There is something that needs clarification before we can continue (i.e. what kind of blue is that blue wall? Is it Navy or light blue? Do you have a RAL colour?) We’ll accompany this with an explanation of what we need.

This may be something outside the original scope of works that requires further discussion, i.e. new views, or unexpected changes. We’ll discuss this in more detail if it does come up.

1. Understand the brief

Once a job has been agreed, our Project Procurement Officer will be in touch if there are any bits of outstanding information that we need. 

As soon as we receive your brief, we’ll go straight in with our traffic light system, identifying what information we might still need or want to expand on in order to deliver your project. Best case, we ask for:

– Site photos

– CAD Drawings/GA

– RCP/Reflected Ceiling Plans

– Furniture and Finishes Specification

– Sketches/Refernce Imagery

– View angles marked up.

2. Simple Revit views

Phase 1 is where we model the base architectural elements of the existing and proposed design. These include

– Walls, Floors, Doors, Ceilings

– Lighting Fixtures

– Flooring Cuts

– Joinery/Teapoints

– Indicative Furniture

– Basic Camera angles

Once we complete these, we send you untextured wireframes for you to make comment on and sign off before we move to fully textured tests. If you have any feedback, expect traffic lights back!

3. White model sign off

if needed, we’ll push those Revit tests one step further and allow us to confirm more accurate cameras, lighting, and composition.


The lead artist will call you, to better understand the brief and discuss the proposal in more depth.


The base architectural model is textured, composition is pinned down and lighting refined further.


Any furniture spec is collated and added to the scene before rendering first drafts. 

5. First DRAFT

Tests are rendered, with post production applied, and are returned to you – ready for feedback.

Once feedback is received we’ll use the Traffic Light System on to raise any queries we have, before proceeding to the next set of drafts.

6. Second draft

We’ll update your images, and send them back to you for further feedback.


Expect more Traffic Light markups from us to confirm we’re on the same page!

7. Third draft

We usually allow for three sets of revisions, which usually gets us to sign off.


If a design needs more work or there are still significant changes at this point, then we may ask for an extension to the deadline.

8. Sign off

Once we get confirmation in writing that the images are signed off, our render farm kicks in to action. We let it do its thing, calculating a high quality final image for you.

This can take a while, depending on the size and complexity of the image. We usually need to render overnight, ready for everyone to wake up to the final product!

9. Post production

We put the cherry on top with a few final tweaks in photoshop, and send you over your final imagery.

in summary

So that’s our process! It’s tried and tested, and has been used to deliver some fantastic work that we’re very proud of. We’re looking forward to doing the same together!

In summary, to make sure we give you the very best results:

+ Please make sure we have enough information to start.

+ The design you give us is signed off.

+ Use the Traffic Light System with us.

+ If a deadline is tight, please respond quickly.

+ Keep feedback clear and to the point.

+ Highlight changes to deadlines, views or anything else as soon as possible.

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