The Hamilton
Do Digital Agency (DoDA) were tasked with creating a suite of marketing material for this exclusive development to promote the sale of the properties before site completion. Imagery, animation, branding and websites formed just some of the content required to assist with the marketing of the Hamilton.
The marketing content needed to reflect and highlight the building’s classical feel and timeless design features. During early scoping sessions and project research, a brand identity was developed which echoed these endearing assets. The choice of corporate colours and inspired gothic logo ensured this was achieved from the very first stages. The same principle was applied to the image creation. The styling and furnishing of each image was unique to the space and working with an interior designer, the final images embodied the rich and sumptuous lifestyle of the proposed demographic.
Task
Create a stunning and informative proposition that inspires their customer and helps to generate sales.
