digital marketing

Our Digital Marketing are designed to company our other services, to help you maximise results from your pixel perfect campaigns. Get in touch with our team to learn more.

Digital Marketing

Our digital marketing is broken into 6 main categories:

  • Website Audits
  • Keywords research
  • Content Marketing
  • Email Marketing
  • Social Marketing
  • Content Creation

Our services are designed to give you faster results in a shorter timeframe.

Digital marketing has become a vital component in an organisations’ overall marketing strategy and digital media has the ability to reach very specific audiences. Our digital marketers support your wider marketing team and strategic goals. Our team is attuned to changes in technology, social media, and software. It’s a rapidly changing landscape and it is imperative for companies to stay up to date on new and emerging strategies.

As a company, we offer simple digital marketing strategies to help improve engagement that leads to increased conversion. It’s about harvesting additional content from your projects etc, so we can tailor visual content towards your campaigns etc.

1. Website Audit

Firstly we go through your website infrastructure and make sure everything is working correctly. We make sure the customer user experience and the journey is simple and working effectively. Why? The easier it is to navigate a website, the higher the conversion rate and engagement should be.

Our website audit will make sure your website is easy to use, loads quickly, the navigation bar is working, the copy write makes sense, and the website is in line with the business’ brand guidelines.

These improvements will enable you to understand and increase traffic on your website. We make sure your sales funnel and customer journey is set up correctly.

Our goals are for you to start seeing more engagement, more sales inquiries via web channels, and increased engagement in general.

2. Keywords Research

We help you understand the most popular search terms that people type into search engines when they’re looking for your business services. These are then added to your website copy which helps with increased ranking on Google (SEO). 

3. Content Marketing

What is content marketing? It’s storytelling and information sharing to increase brand awareness.

Ultimately, the goal is to have your audience take an action and become a customer. We can help you promote knowledge of your brand and increase your profile via a resource of information. We can tell you a lot about your customers: what are they looking for when they land on your site? What kinds of content make them stay on the site for longer. Content marketing should be approached with a long-term strategy in mind. Over time, we can help you build a library of content (text, video, podcasts etc.) that will continue to bring users to your site.

What is content? This refers to blog posts, resources like white papers and e-books, digital videos, podcasts, and much more. In general, it provides value to the consumer, not just advertising the brand or trying to make a sale. We help you build a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, and not just a single transaction.

Our content marketing teamwork with other types of digital marketing solutions: Incorporating SEO search terms into website content,  social media posts, and email marketing publications.

4. Email Marketing

Even with the emergence of social media, mobile applications, and other channels, email is still one of the most effective marketing techniques. Providing value to consumers and overtime converting an audience into customers. Our team not only knows how to create compelling campaigns, they also understand optimal audience outreach and are skilled at analyzing customer interactions and data, and making strategic decisions based on that data.

Two metrics that our marketers are always striving to improve are the open rate –the percentage of recipients who opened the email – and the click-through rate – the number of recipients who opened the email and clicked on a link in the email.

5. Social Marketing

As we create our client’s visuals, so we help you create engaging content for Facebook Ads, LinkedIn Ads, etc… We offer social media reviews and give you a report of what needs changing to enable better engagement.

6. Content Creation

This includes everything a business needs to deliver content that resonates with your customers. Our team of artists can create the type of content that meets the needs of your marketing aspirations. Whether it’s static, motion, interactive or graphic content we have the solutions to support you.

Sam Dotrice
Sales [email protected]

"we are able to harness a myriad of creative solutions and combine them with strategic marketing activities"

“At DoDA we help our clients with brand & identity, graphic & print design, websites, digital marketing, and all the services you might expect from a multi-disciplinary agency, to give you the full package. Where we are different, however, is that we have our digital feet planted firmly in the physical world – which means we are able to truly cross the divide that our clients struggle with, between their marketing and their target audiences.

All are delivered through a commitment to provide value and quality via great communication. Marry our visual skills and company ethos with our real, measurable marketing expertise and you’re armed with a digital and print portfolio of messages, imagery, interaction, and strategies that bring you leads and sales via direct and engaging communication with your target audience.”

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We’re a down-to-earth team of creatives who are excited about unique ideas and help like-minded companies to create exceptional projects.

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