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Castle House, Cardiff Road,
Taffs Well, Cardiff, CF15 7RD
+44 (0)2920 810499
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[email protected]
+44 (0)2920 810499

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Client

Cathedral Gardens LTD

Account Manager

Hywel Glynn-Jones

Services

CGI + Creative + Interactive

Deliverables

Imagery + Animation + Brand & Identity Design + Web & Digital Design + Print Design + Creative Direction + Realtime

“A fully interactive and engaging project experience allowing the architect, agent and buyer full access to an unbuilt environment. All contained with a suite of digital marketing content.”

Cathedral Gardens are a collection of apartments and townhouses based in the heart of one of Cardiff’s most desirable locations. The development itself boasts beautiful attention to detail, contemporary design and sustainable values.

To complement and promote this prestigious development Do Digital Agency (DoDA) were tasked with providing a full marketing suite of content. This included a complete branding exercise, hoarding, website build, digital brochures and stationery.

In conjunction with developing the marketing content, DoDA also provided comprehensive visual content. This was achieved not only through the use of CGI visuals but also by harnessing the power of gaming technology. SoDA.suite allowed the user unparalleled access into the unbuilt world of architecture whilst providing unlimited marketing content.

“A fully interactive and engaging project experience allowing the architect, agent and buyer full access to an unbuilt environment. All contained with a suite of digital marketing content.”

Cathedral Gardens are a collection of apartments and townhouses based in the heart of one of Cardiff’s most desirable locations. The development itself boasts beautiful attention to detail, contemporary design and sustainable values.

To complement and promote this prestigious development Do Digital Agency (DoDA) were tasked with providing a full marketing suite of content. This included a complete branding exercise, hoarding, website build, digital brochures and stationery.

In conjunction with developing the marketing content, DoDA also provided comprehensive visual content. This was achieved not only through the use of CGI visuals but also by harnessing the power of gaming technology. SoDA.suite allowed the user unparalleled access into the unbuilt world of architecture whilst providing unlimited marketing content.

creative

Web & Digital Design

interactive

realtime
imagery

Using SoDA, we were able to develop a fully furnished 3D model to extract countless marketable images; from exterior landscape scenes to intricate internal hero shots. SoDA catered for everything. This was complemented with beautiful and tasteful cinematic animations all exported from the model created. The content captured and exported, slotted perfectly into the website and brochure, as well as forming a major part of social media campaigns.

 

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In addition to the content captured from SoDA, the experience offered the user the chance to freely explore the space; Cathedral Road, landscaped gardens and a selection of gorgeous interiors could all be experienced at the user's leisure. This incredible feature offered the user two viewpoints; first person or drone. Both provided unique and previously inaccessible viewing angles of the property.

SoDA Features included: instant imagery, freeroam, drone simulation, cinematic animations, configurable and interactive components, floor plans and hotspots, VR and touchscreen compatibility.

creative

brand &
Identity design

It was of the utmost importance that DoDA provided a digital solution that stood out from the crowd. Whilst Cathedral Gardens is located in a very desirable location, there were several other developments being built in conjunction with this. By pulling on our 15 years of 3D pedigree and combining this with clever creative skills, there was no doubt Cathedral Gardens was a special project. Great projects require great solutions and we were able to provide this.

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